"Exclusive Discounts Draw Military Shoppers to Exchange Online Mall"



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Exclusive Discounts Draw Military Shoppers to Exchange Online Mall

AAFES News Release
2009-11-28

The addition of Fingerhut, Government Vacation Rewards and 21 additional name-brand websites is driving sales growth of 26 percent at the All-Service’s Exchange Online Mall.

“Bargain-hunters have been flocking to the site like never before,” said AAFES’ Chief of Staff Col. Virgil Williams. “When military shoppers log on, they see the same products and services as the general public sees, but through the Exchange Online Mall interface receive additional savings anywhere from 8 to 40 percent off.”

Today, the Exchange Online Mall is home to 102 partner websites that have agreed to offer exclusive military discounts and accept the Military Star® Card. With everything from mufflers to movies, available categories include toys, kids and baby, tactical military and electronics.

The Mall is open to all authorized exchange shoppers at www.exchangeonlinemall.com.

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